Best SELLer (key word SELL)
Posted: August 27, 2011 Filed under: Just Win Leave a comment »During an interview, I was asked “What is the most important tool an author can use in a web 2.0 world?”
Good question, I guess.
The answer is your ability to sell.
I’m talking some straight-up, hardcore, new biz dev sales.
You and your ability to sell are on of the greatest assets, skills and/or tools you can possibly use and develop.
Want to truly understand how there are no limits for you on this earth? Want to get almost anything you want from almost anyone? Learn how to sell. Learn how to sell really damn good.
What is the true definition of sales? Three acts:
1.) Listening to someone until you fully understand what they Want.
2.) Empowering them with professional expertise in order to help them also understand what they Need.
3.) Coaching them through their fear to make the absolute best vision-based decision as opposed to a fear-based decision.
Those are the simple basics. They may not be sexy (although I kina think they are, just sayin’), but you will be the go-to-player in almost any game when you master those three actions.
Now go do something massive.
NO LIMIT,
JB